Editorial & Graphic Design Services
The world can change, shudder, turn upside-down, and then inside-out. Technology can evolve and devolve. Fashions, habits, lifestyles, and money can come and go. But we humans still need to communicate. So there is still a need for those who can organize ideas and express them concisely, gracefully, and effectively --- in both speaking and writing. Further, decades of study in readability and cognitive psychology have proven that the way text is presented on a page or screen, and the integration of text and image, is of vital importance to effective communication. Yet the field of on-paper graphic design, web site design, video, and typography is by nature very fluid, alternately leading, and then following, the ever-evolving reading/viewing audience. R.W. Bacon of Variety Arts Enterprises has been a practitioner and student of this text-and-image communication for 40 years.
R.W. Bacon was following his first career as a newspaper journalist/editor when he had the good fortune to became a student --- and later a disciple --- of Edmund C. Arnold (1913-2007), the editor, typographer, and designer regarded as "The Father of Modern Newspaper Design" (See sidebar). The main principle of Arnold's typography and design --- still embraced by professionals around the globe --- is that publication layouts should be based on quantifiable readability studies, tests, and observations --- not on either the limitations of a given technology or the self-indulgent excess of the design fad-of-the-moment. In history and museum projects that endeavor to enhance public understanding, R.W. Bacon's skill in communicating with text and image extends to photos, maps, charts, graphs, and exhibition graphics.
R.W. Bacon brings to your editorial project the craftsmanship of a skilled writer, the discipline of an old-school news editor, and the design sense of a master visual communicator.
But talk is cheap! See relevant work samples and commentary by clicking on the links below. Don't hesitate to call or e-mail with any questions. I would be happy to meet with you to discuss your project.
--- R.W. Bacon
Talk is cheap. Hit the links and see the work.
- A Newsletter
Content & design for a history & genealogy organization.
- Promotional Material
A rack card for a historic house museum.
- Interpretative Material
Handouts for a group of historic houses.
- Maps & Diagrams
Explanatory diagrams & interpretive maps.
- Sign System
Typographically consistent sign system for education programs.
- Web Content & Web Graphics
300 pages of content for a local history & genealogy web site, plus many dozens of custom web graphics.
- More Web Content & Web Graphics
A comprehensive web site for the Weeks Brick House & Gardens, a 1710 historic house, an Ann Leighton-designed colonial herb garden, and 30 acres of conservation land in Greenland, N.H.
- Presentation Graphics
Exhibition graphics suitable for digital projection.
- Exhibition Design
Lobby exhibition to complement a living history presentation.
- Photo Restoration
Before-and-after example of sensitive digital restoration of a damaged 1890s photo. (N.B.: This approach is for aesthetics and presentation only, and is not appropriate for archival or historical records preservation.)
- Genealogy Fan Chart
Custom fan-chart shows eight generations plus context.
- The Whole Damm Family
A fanciful family history photo display --- and legitimate template.
- T-Shirt Design
T-shirt design for a history & genealogy organization.
- Book Designs
Book cover designs and text composition.
- Poster Design
Whimsical motivational poster. (Reduced for easy viewing.)
- Large-Format Poster Design
24" x 36" poster-size full-color photo montage (reduced).
For those interested in the finer points
of the editorial & design professions ...
- Society of Professional Journalists
Professional organization for journalists.
- The Slot
A blog on the finer points of copyediting by Bill Walsh, author of Lapsing Into a Comma and The Elephants of Style.
- American Institute of Graphic Arts
Professional organization for graphic designers.
- Society for News Design
Professional organization for publication designers.